C -Customer-Centricity - A To Z Learnings of Business and Entrepreneurship

C -Customer-Centricity - A To Z Learnings of Business and Entrepreneurship

• Explanation: Being customer-centric means prioritizing the needs and satisfaction of customers. Successful entrepreneurs understand their target audience, actively seek feedback, and tailor products or services to meet customer expectations. Customer-centric businesses build loyalty, receive positive word-of-mouth, and thrive in competitive markets.


• Example: Amazon's success is attributed to its customer-centric approach, focusing on personalized recommendations, fast shipping, and customer reviews to enhance the overall shopping experience.

Customer centricity is a strategy that aligns a company’s development and delivery of its products and services with the current and future needs of a select set of customers in order to maximize their long-term financial value to the firm ~ Peter Fader, Professor of Marketing, Wharton University